Basic Information for jewelry design Idea from jewelry designers Team
- Market Research
- 1 Middle East Market
Basic important information to realize before creating a jewelry design idea for Middle East market is the design that is luxurious. The design that is exquisite yet fashionable and up-to-date. A jewelry work piece in this region is normally loaded with lots of gemstones. Expensive hard stones and diamond are among favorite materials to be used. A unique design is mostly preferred. Most Middle East people are more likely to wear jewelry with the shapes of their religious symbols such as crescent. On the other hand, animal shapes are not well-received and Middle East men do not wear gold or jewelry as it is considered religiously wrong in Islam.
- 2 Asian Market
Basic important information for Jewelry idea designed for Asian Market mainly to focus on the use of gold and colored gemstones. For example, most Chinese people love to wear gold necklaces with pendants. Younger people are likely to wear jewelry according to fashions and trends. However, colored gemstone and platinum based jewelry gain more popularity in younger people lately. Chinese normally considers things that are related to luck, goodness, fortune, happiness, longevity, and prosperity. It seems that Chinese people prefer diamonds than colored gemstones. Jewelry selling in China has a peak demand in some period of a year, for examples; Chinese New Year, Lunar Celebration, the month of May (a popular month for weddings), and October (a popular month for relaxation and vacations).
- Teenagers and young working people prefer fashionable goods with unique designs. They like Oriental jewelry design idea that is related to their Chinese culture and history.
- Most working people and adults prefer jewelry comprised with diamond, pearl and jade respectively. Jewelry designs mostly reflect its culture and history as well.
- 3 Japanese Market
Basic Information to jewelry design idea for Japanese Market can be divided to 2 groups.
- 3.1. The preservative: preservative Japanese people usually like to wear jewelry made with pearls (natural resources) or colored gems.
- 3.2. The modernist: modernist people prefer creative design that is sophisticatedly and elaborately made. Packaging is also important for the modernist.
- 4. African Market
With ethnic diversity, most African people are lively, natural and music lovers. The majority of people are Christians. An African jewelry design idea
is mainly based with gold with luxurious designs.
- 5. European Market
Basic Information of Jewelry design idea for European market which considers high standard products can be categorized to 2 groups.
1. The preservative: Preservative people prefer simple, plain and classic designs. UK market is an example.
2. The modernist: Modernist people prefer creative designs for examples: those in France, Italy, Germany, and Spain.
Consumers’ behavior in European market mainly aims on high quality product in an affordable price. A luxurious designed jewelry must also be worn in everyday life. Rings and Earrings are most popular jewelry followed by 18-karat gold. European modern design is considered a very unique jewelry design idea.
- 6. Scandinavian Market
Jewelry design Idea’s basic Information for Scandinavian market is to focus on the use of products that suits Scandinavian lifestyles. This includes a design that reflects taste and personality of the wearer. Many consumers in Scandinavia do not buy products by an influence of celebrities or trends. Instead, they make a decision by their own judgment. Scandinavian people mostly adore creative designs and honor the designers or artists. For examples, the name of designer and the inspiration for creating work is commonly credited in each work along with the explanation telling distinctive character of that jewelry piece. Thus, the role of designer is very important in promoting each product and creates the distinction in each work.
- 7.America Market
Basic Information for Jewelry design Idea for America Market is the use of a big size solitaire gemstone or a lot of gemstones
surrounded by a lot of tiny diamonds. The design should be as simple and classic as possible. Prong-set jewelry is the most popular.
- Material Information of Jewelry making
-Type of gemstones
- Cutting process
- Size of gemstones
- Table of Mohs’ Hardnesses
- Information on making a Jewelry mold and its finished jewelry piece
-Stone setting
-Percentage of gold
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Ring size conversion table
- Summary for Market study before creating Jewelry Design Idea
- Market research on consumer behaviors
- Historical fact, culture, tradition and alphabets
- Nature
- Everyday lifestyle, product on its quality over price. The most popular jewelry here is the product that has a unique design and contains a story behind it. They aim on jewelry that clearly reflects their taste and personality. Consumers also regard the function of product as well.
- Fashion, social change and trend
- Religious and disciplines
- Believe, for examples; charms for luck, longevity, health, and danger protection
- Design to match the demand of market
- Design to produce an elaborately made and high quality jewelry piece
- Design to suit occasion of using and age of consumers:
- Teenagers usually prefer chic, tiny, and fashionable designs
- Working adults usually prefer simple and stylish designs that can be worn for several occasions
-Socialization usually prefer design that is Luxurious
Creativity of basic jewelry design idea
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